Our Story

HOW IT STARTED

Cipela, established in 2011, is a celebrated Malaysian shoe design house known for its premium, handcrafted footwear. Catering to a global clientele, Cipela masterfully blends beauty with comfort, offering a versatility, from everyday wear to bespoke creations for special occasions.

At Cipela's core is a reverence for Malaysian artistry, weaving unique textiles and traditional elements into each design. Their fusion of classic materials with modern flair results in footwear that exudes relaxed elegance and timeless luxury.

With an unwavering dedication to quality and innovation, Cipela proudly showcases the finest in Malaysian craftsmanship, standing tall in the realm of premium footwear.

WHO IS CIPELA

Cipela is a brand that beautifully marries craftsmanship, style, and Malaysian heritage. Each shoe is meticulously crafted by skilled local artisans using premium materials, ensuring both durability and comfort.

Cipela's designs are bold and versatile, featuring vibrant colors and dramatic accents, from minimalist everyday wear to luxurious bridal heels. They also offer a bespoke service, allowing customers to personalize their shoes for a truly unique experience.

Rooted in cultural fusion, Cipela incorporates traditional elements like Batik and Songket into modern designs, all while empowering local artisans and showcasing their skills on a global stage.

THE JOURNEY

Hidayah Hassan, trained accountant turned entrepreneur, is the visionary behind Cipela, a Malaysian luxury footwear brand celebrated for its handcrafted excellence. Her journey began out of personal frustration with the lack of locally-made, stylish, yet comfortable shoes in her size. This led her to venture into custom shoe design, ultimately founding Cipela to fill this niche.

Starting modestly, Hidayah sold her shoes at bazaars and trade fairs before establishing a store in Wangsa Melawati. Cipela quickly gained recognition, expanding across Asia, Turkey, and Europe, with notable collaborations like Innaired, Kim Raymond, Isetan Malaysia, and Monroe of Pakistan. Hidayah's efforts have earned her accolades, including the Superb Teraju BizPitch grant, which helped expand Cipela to Bangsar Shopping Centre. Her entrepreneurial journey had been marked by milestones such as being named a ‘Young Iconic Woman’ in 2015 and receiving recognition at events such as BOSS Awards Malaysia, 2016. She’s also shared her entrepreneurial insights on esteemed platforms like InvestSmart by Security Commision and the World Islamic Economic Forum Foundation.

Cipela continues to grow, focusing on high-quality craftsmanship, exclusivity, and community engagement, catering to confident, fashion-forward women who value both style and substance.